ASCG was established in the 1940s as a textile company and has grown to become one of the leading regional players in multiple industries. Over the decades, the business expanded its operations, with its core activities now focused on the distribution of FMCG products, automotive parts, and tires.
ALSARH: A Specialized Distributor Founded in 1991, ALSARH has specialized in the wholesale and distribution of major international brands across FMCG, automotive parts, and tires. With a strong focus on quality and customer service, ALSARH has built a reputation as a key distributor in the region. The group’s commitment to excellence is supported by a team of 42 highly trained and qualified employees who work diligently to provide top-tier services to clients.
Regional and Global Operations The group's trading activities have consistently expanded, establishing a significant presence across the Middle East, Central Asia, and parts of Africa. The main tire distribution operations are conducted through The Middle East, leveraging a robust network of outlets and dealers to deliver products across the region. ALSARH works directly with manufacturers for most of its tire inventory, complemented by selective sourcing from local markets.
A Commitment to Excellence With decades of experience and a network that spans international markets, ALSARH is recognized as a reliable and trusted partner in the distribution industry. The group’s emphasis on quality, consistency, and customer satisfaction ensures it remains a leader in its sector.
With 42 skilled staff, we ensure expertise, ongoing training, and rewards for excellence—promising dedication to quality and success.
In Other Words
"Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome."
Andrew Carnegie
Entrepreneur
"In order to make a contribution to society, we must first create value and success through hard work and innovation."
Shojiro Ishibashi
Founder of Bridgestone Tires
Our process
2
We research
We dive into research to understand your products, local market demand, and competitors. We also assess logistics to ensure smooth distribution.
3
We start operations
After finalizing the agreement, we set up logistics, inventory, and marketing strategies to drive sales and effectively represent your brand.
1
We talk
We initiate a conversation to express our interest in becoming an official distributor. We align our business with your goals and share how we can represent your brand in our market.
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